FIAT® at the 2012 North American International Auto Show
on January 11, 2013 by
Few industry events produce buzz like Detroit’s North American International Auto Show (NAIAS), making it the place for the world’s leading automakers to be both seen and heard. With the 2013 show nearly upon us, what better time to recap the excitement of the 2012 show?
For us, that excitement came in large part thanks to the North American FIAT® 500 Abarth.
Introduced a few months prior in Los Angeles, the Abarth got its formal introduction at the 2012 Detroit show, in the heart of the American automotive industry.
These Nero (black) and Rosso (red) models rotated on a slick white platform, their modern take on legendary Scorpion style capturing admiring glances from all directions.
But Abarth’s beauty isn’t skin deep – also on display last year was its innovative 1.4L MultiAir turbocharged engine, built for North American models only an hour south of Detroit, in Dundee, Michigan. In the Abarth, the engine’s rated at 160 horsepower, achieving greater efficiency through FIAT’s unique electrohydraulic MultiAir valve-timing system.
Of course, the 2012 FIAT 500 had its own admirers. With over 500,000 combinations straight from the factory, it’s easy to customize any 500. This model had a little something extra from Mopar, as is clear from its embellished hood, side mirrors and wheels.
You don’t want to miss what we have planned for NAIAS 2013. We’ve been working in our lab, building the new personalities of the FIAT 500 that will leave your head spinning (or just show you your perfect fit). We can’t give you too many hints, but be on the lookout for three special edition FIAT 500 vehicles to bring some serious attitude and flavor to Detroit.
What are you most excited for this auto show season? Let us know what you’re looking forward to in the comments below.