The FIAT 500 is a world traveler (as you can plainly see in our latest commercial)
. The iconic lines, definitive design and joy that comes from sitting behind the wheel has been felt and seen in numerous continents, countries and cities for more than 50 years. Now that the Cinquecento has made its way to American shores, we want you to have the chance to return to the place where the commercial was shot.
As a reader of FIAT Backstage, you now have the opportunity to win an exclusive vacation to the Amalfi Coast!
From now until the end of August, we’ll be putting your sleuthing skills to the test. With your passport in hand, the only thing you’ll have left to do is get your boarding pass. This is where we come in. In order to gain your boarding pass, twice a week we’ll send you on a hunt through FIAT Backstage blog posts in order to find FIVE
hidden words. These five words will make up a secret phrase that will bring you one step closer to the grand prize. Sounds simple enough, right?
Here’s how it will work:
- On the dates listed below, we’ll give you the first word in that day’s secret phrase.
- This word will be a hyperlink to the blog post where your next secret word is hidden.
- To identify the secret word, you’ll need to read through the post and find the next CAPITALIZED and hyperlinked word.
- This word will take you to the blog post where the next word is hiding.
- The process repeats itself until you have found all five of the hidden words for the day.
- Be sure to keep track of your hidden words along the way, as you will need to unscramble the words to make up that day’s secret phrase.
We’ll be giving you a new secret phrase on the following dates:
- Monday, August 6 : NOW CLOSED. ANSWER: The Italian Coast is calling.
- Thursday, August 9: NOW CLOSED. ANSWER: Where style and speed meet.
- Monday, August 13: NOW CLOSED. ANSWER: Italian design comes to America.
- Thursday, August 16: NOW CLOSED. ANSWER: FIAT has come to party.
- Monday, August 20: NOW CLOSED. ANSWER: Travel just got more exciting.
- Thursday, August 23: NOW CLOSED. ANSWER: Made with passion and creativity.
- Monday, August 27: NOW CLOSED. ANSWER: Hello New York, we’ve arrived!
- Thursday, August 30: NOW CLOSED. ANSWER: Here comes the next wave.