ITALIAN HERITAGE AND PASSION WITH FIAT® AND EATALY | VIDEO SERIES
on November 16, 2015 by
It’s a match made in Italy. Just as high-quality ingredients are the building block of Italian cuisine, simple, clean design is the purest form of automotive style. So when FIAT® partnered with Bon Appétit and Eataly, we knew the results would be an impassioned tour of Italian heritage and craftsmanship.
We spent the day with three experts in the culinary arts to witness firsthand their zest for life and the tradition embodied in their rich flavors. Come along for the ride and see how these artisans are building on an Italian legacy.
Alyssa Dattoli in the All-New FIAT 500X Crossover
Pastaia Alyssa Dattoli spends her days at Eataly New York’s fresh pasta department, perfecting the art of pasta. “You have to be so focused about what you’re doing,” Alyssa says, “but it’s all about the fun.” Like a classic Italian pasta dish, the best things never go out of style — like the All-New 2016 FIAT 500X Crossover with available all-wheel drive and a clamshell hood that calls back to the original FIAT design.
Katia De Logu in the FIAT 500 1957 Edition
Executive pastry chef of Eataly USA, Katia De Logu sees the beauty in Italian sweets. “It’s passion,” she says. “It’s detail.” Born in Torino, Italy, where her parents worked in the FIAT factory, Katia developed an appreciation for the attention to detail required to create complex beauty. Which is precisely why the retro 2015 FIAT 500 1957 Edition with classic hardtop hatchback or power-retractable soft-top feels like part of the family.
Simone Falco in the FIAT 500 Abarth™
Simone Falco, CEO of Rossopomodoro, traveled many roads before returning to his first passion: making Neapolitan pizza. “It’s about emotion. It’s about simplicity. It’s about quality ingredients.” Simone takes pleasure in uncluttered quality, and knows that simple ingredients, when combined correctly, create perfection. When he climbs into a 2015 FIAT 500 Abarth with a 1.4L 16V MultiAir® turbo four-cylinder engine, he feels the tradition of Italian style.
Learn more about Italian craftsmanship and design at fiatusa.com, and discover the passion behind classic Italian cuisine at eataly.com and bonappetit.com.