We join together with our great nation to celebrate the hard work of those patriots who dared to think differently and build something of their own.
While we all know that on this day in 1776, the Declaration of Independence was approved by the Continental Congress, the Fourth of July is also an important day here at FIAT®
In the spirit of independence, self-expression and blazing a new path we re-launched the FIAT 500
on July 4, 2007, exactly 50 years after the introduction of the original Cinquecento. Brought to the US in 2010, fueled by the promise of liberty and personal freedom, the FIAT 500 inspires people to be in the driver’s seat of their lives, live assertively and celebrate the smallest of things with infectious excitement.
This idea of revolution has even influenced our latest television ad, where we playfully imagine what the American Revolution may have looked like if the Italians had come to town in our family of vehicles.
From all of us at FIAT USA, have a safe and happy Fourth of July.
How do you celebrate freedom in your FIAT 500? Share with us in the comments below.