FIAT® USA Open Road Challenge with #JJ

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FIAT Hatchback

FIAT® 500 fans are artists and creators who seek discovery and can appreciate looking at life through a new lens. This creative outlook is especially evident among our fans on Instagram whom we’ve been getting to know through their FIAT 500 inspired photography.

This same creative passion is shared by the #JJ community on Instagram. The #JJ Instagram community grew from Josh Johnson's desire to share his love of photography and his goal to connect people around the world through the creative community. Today, #JJ is one of the most used hashtags on Instagram, totaling 45 million photos. This group of visionaries have never met each other in person, and what better way to get to know someone than on a road trip. That’s where the new FIAT 500L comes in. The FIAT 500L is bringing together the creative community of Instagram and the expressiveness of the FIAT brand on an exclusive road trip with the leaders of the #JJ community.  You will have the opportunity to join other members of the #JJ community virtually and in real life, through daily themed photo challenges and local meet-ups (InstaMeets) at the following destinations along the route. Click on the links below for more information and to RSVP to the individual events. As part of the daily photo challenges, the #JJ leaders will be selecting featured images that will be released across the @joshjohnson Instagram account. Throughout the road trip, the #JJ leaders will choose four photos a day to be added to the official gallery on the FIAT USA Facebook page. Take a scroll through our exhibit of #JJ inspired photography and tell us which photographer’s work is worthy of winning a brand new FIAT 500. Since we realize that some of you may not be familiar with this creative community, we wanted to take this opportunity to introduce our friends from #JJ in the series of videos from the FIAT USA YouTube Channel. Josh Johnson - @joshjohnson

 Michael Pettruzzi - @yomap

 Emily Gomez- @ohemg87

Kevin Kuster - @kevinkuster

We look forward to meeting you on our journey! As always, stay tuned to the FIAT USA Facebook page and FIAT USA Instagram as we embark on this creative voyage.
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  • Melinda Baldwin

    Will there be an Inst-Meet in southern California? I’m a 500L owner and artist. It would be great to meet other enthusiasts…

  • JïtaBébé

    Wish you could do an insta-meet in Seattle, so many cool things to photograph around here!! 🙂

  • Rob

    im in KY with my new 500L and the Scenery around here is truly natureal and beautiful for a FIAT Photo Shoot.

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© 2012 FCA US LLC, FIAT, FIAT 500 POP, and ABARTH are registered trademarks used under license by FCA US LLC.

Privacy Policy Copyright Contact Us

© 2012 Chrysler Group LLC, FIAT, FIAT 500 POP, and ABARTH are registered trademarks used under license by Chrysler Group LLC.