Chicago Auto Show Test-Track Experience featuring the FIAT® Brand
on March 6, 2015 by
Here at the FIAT® brand, we approach every auto show with the same enthusiasm, going the extra mile at each event to proudly and creatively show off the latest advancements to our lineup.
The 2015 Chicago Auto Show was no exception. This year we offered attendees a one-of-a-kind ride-along experience. With a custom-built indoor test track mimicking a city-like setting, show-goers were able to witness first-hand the capabilities of the high-performing FIAT 500 Abarth or the roomier yet still sporty FIAT 500L.
Over the course of the show, our expert product specialists escorted over 5,500 fans around the track, showing off vehicle features in several specially designed segments of the course. No segment was more popular it seemed than the acceleration area, where the 1.4-liter 16-valve MultiAir® turbo engine of the FIAT 500 Abarth and FIAT 500L really had a chance to shine.