The FIAT® 500 Color Wheel

on by FIAT USA

  Colors affect us in countless ways — mentally and physically, consciously and subconsciously. Color is a powerful communication tool and can be used to signal action, such as when you begin to tap your brakes before approaching a red light. Color also holds the power to influence mood and cause physiological reactions, as our feelings about color can be deeply personal and are often rooted in our own cultures.  For example, in the color wheel, hues of blue (or cool colors) create a sense of serenity and calmness, while warm colors (including shades of red, orange and yellow) stimulate energy. Consequently, the color of your FIAT®  500 can be a reflection of your personality that tells a story about who you are. Express yourself through your FIAT vehicle. With 14 colors to choose from, you’re guaranteed to find a hue that complements your unique personality. F5F13US4_220

Verde Azzurro (Blue Green): You are poised and confident, and are seen as faithful and credible.

Rosso Brillante (Red Tri-Coat): You are a showstopper — a fashionable individual who captivates the attention of passers-by.

Rosso (Red):  Your outgoing personality ignites passion — and as a result, you are full of life.

Rame (Copper): You are a complex individual who is both creative and charming.

Nero (Black):  You embody authority and power.

Luce Blue (Light Blue): You are a refined individual who finds peace and energy from within.

Grigio (Grey): You exemplify sophistication and confidence in your everyday life.

Gallio (Yellow): Your sunny disposition shows that you are young at heart.

Espresso (Brown): With both feet planted firmly on the ground, you are honest, down-to-earth and wholesome.

Bianco Perla (Pearly White Tri-Coat):  You are calm, cool and collected.

Bianco (White): You are a simple soul who values order and prefers organization when it comes to your car.  It is not in your temperament to appear sloppy or unkempt.

Azzurro (Blue):  You tend to be loyal and methodical.

Argento (Silver):  Your standards are high, and you appreciate elegance with a bit of flash.

Verde Oliva (Olive Green): You are a natural peacemaker.

Verde Chiaro (Light Green): You are conscientious and consider the cause and effect of everything you do.

Do you feel that the color of your FIAT 500 accurately speaks to your unique personality? Compare your answers with those of other FIAT fans in the comments below!
  • dinobaby

    i want one of each:red abarth,white convertable and a custom green gucci!

  • dallas briney

    It’s difficult to tell if some colors are metallic and some are flat. Anyone know which colors are flat?

  • laurie

    The colour I wanted was discontinued. But wanting a Fiat 500 ever so much, I took the very close second
    choice of Verde Chiaro. I would like to think that I I have the traits the colour speaks of.
    Yet all the colours have very positive attributes. But that is the way of color

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© 2012 FCA US LLC, FIAT, FIAT 500 POP, and ABARTH are registered trademarks used under license by FCA US LLC.

Privacy Policy Copyright Contact Us www.fiatusa.com

© 2012 Chrysler Group LLC, FIAT, FIAT 500 POP, and ABARTH are registered trademarks used under license by Chrysler Group LLC.