We are excited to announce our new partnership with Vans
! For decades, Vans has been a brand for those who choose to live a lifestyle that revolves around creativity, fun and competition. And these are all things that ring true with the FIAT brand; from the hundreds of customization options we offer on our vehicles, to our heritage of Italian racing, we’ve learned that self-expression and the drive to succeed is what fuels our drivers.
That’s why we’ve teamed up with Vans at the 2014 US Open of Surfing (USOS)
, an event that embodies the best of creative competition. The USOS is a week-long surfing competition held annually during the summer in Huntington Beach, California. The U.S. Open is part of the qualification process for the ASP World Tour and is an ASP Prime event. It’s the largest surfing competition in the world!
Starting today, the USOS brings together the top surfers from across the globe to compete at one of the most popular surfing competitions in the world. And we’re going to be right in the middle of all the action, bringing you live coverage on Instagram
But we didn’t want to just team up with Vans during this year’s USOS, we wanted to totally immerse fans into the worlds of both Vans and FIAT USA throughout one of surfing world’s most eagerly anticipated events. That’s why we are proud to debut the FIAT 500L
-Vans design concept. This slick ride features tons of customizations that make it unmistakably Vans while keeping it undeniably FIAT.
The FIAT 500L-Vans design concept will be on display at the USOS
for fans to get an up close look at all of the sweet features. Can’t make it out to Huntington Beach? Well, don’t worry we’ve got the full run down of what makes the FIAT 500L-Vans design concept so special.
Inspired by Vans’ Sk8-Hi, which is a Vans classic shoe, and created as a joint effort between Vans and FIAT USA designers, the FIAT 500L-Vans design concept features many custom aesthetics, both inside and out:
Interior features –
- Vans Canvas Pattern fabric with white and blue leatherette and leather accents
- Vintage Vans Logo Stickers through the years detail on instrument panel trim
- Vans waffle pattern Sole Texture on rubber surfaces and pedals
Exterior features –
- Unique Vans Checker roof
- Matte and gloss paint with gloss black accents
- Off-road LED daytime running lamps in integrated brush guard
- Unique cladding with pronounced fenders
- Roof rack with basket and surf board double decker
- Shoe sole waffle pattern accents (grille, step pad and rear cladding)
- 18” wheels with higher ground clearance and wider track
We’re excited for our fans to get an up close look at the FIAT 500L-Vans design concept at the USOS
! What do you think of our newest concept vehicle? Tell us below in the comments!