Inspired by the surf and hot rod culture of the West Coast, the Beach Cruiser was designed as a playful nod to all things laid-back and sun-drenched.
“We modeled something I remembered from my childhood,” said exterior designer Jeremy Glover. “If a kid out of high school had the opportunity to make anything he wanted…I was like, ‘The first thing I would do – surf car.’”
A foot longer than a stock 500c in both the front and back, the Beach Cruiser’s exterior features a custom matte charcoal-gray paint job, tinted headlamps and vintage cues on its Mopar prototype hood and decklid.
Satin-brushed metal and teak wood trim is prominently featured on the Beach Cruiser’s door handles, mirrors, and Mopar roof rack – which carries a body-colored custom surfboard. Inside, satin-brushed bezels complement boardwalk-inspired floor slats and high-gloss vinyl seats with red-and-white beach towel-inspired inserts.
Performance was also tweaked. A Mopar exhaust and cold-air intake give the Beach Cruiser extra horsepower, with enhanced handling courtesy of a Mopar strut tower brace.
But even with top-to-bottom modifications, there’s nothing particularly unattainable about the Beach Cruiser.
“I just tried to make it so that anyone interested in modifying their FIAT 500, they can feel like, ‘Oh, I can do this as well,’” said interior designer Adam Hubers.
Just make sure you have a “hula girl” for the dashboard.
“It’s a must.”