Motion Picture Rush Brings FIAT® Racing History to Life

on by FIAT USA

Climb into the cockpit of your FIAT® 500 Abarth, and zoom on over to your local movie theater, to experience the adrenaline of the great daredevils and rivals in racing history in the new motion picture Rush, in theaters today. Rush is a spectacular big-screen re-creation of the merciless and legendary 1970s Formula 1 rivalry between gifted English playboy James Hunt (Chris Hemsworth) and his disciplined Austrian opponent, Niki Lauda (Daniel Brühl). Set against the sexy and glamorous golden age of racing, Rush portrays the exhilarating true story of the charismatic Hunt and the methodically brilliant Lauda, two of the greatest rivals the world of sports has ever witnessed.  Taking us into their personal lives and clashes on and off the Grand Prix racetrack, Rush follows the two drivers as they push themselves to the breaking point of physical and psychological endurance, where there is no shortcut to victory and no margin for error. Throughout history the FIAT name has come to represent the finest in Italian auto design and craftsmanship, both on the track and on the road. Our passion for fast, high-performance cars and our rich racing heritage come alive in this powerful film directed by Ron Howard. If it were 1976 during the Formula 1 season, would you be on team Lauda or team Hunt? Let us know in the comments below.
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  • Ray Stachelski

    Before I say which team I’m on, I would like to say that I did, in fact, race to the theatres to see Rush in my 500 Abarth… twice. Such a great movie.
    OK THEN! Obviously, I’d be on Mr. Hunt’s team. A little class being brought to the world of motorsport is a good thing!

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© 2012 FCA US LLC, FIAT, FIAT 500 POP, and ABARTH are registered trademarks used under license by FCA US LLC.

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© 2012 Chrysler Group LLC, FIAT, FIAT 500 POP, and ABARTH are registered trademarks used under license by Chrysler Group LLC.