Last year “Seduction” – a short spot filmed to introduce the FIAT® 500 Abarth at the LA Auto Show – gained millions of views and wound up as one of the most talked-about commercials aired during football’s big game.
This year a new spot featuring the FIAT 500 Abarth Cabrio intends to keep the buzz going, with competition from another spot in which the FIAT 500e proves eco-responsibility and sensuality can coexist in a single vehicle.
“Topless” shows both a whole new side of Abarth and, thanks to a sneaky scorpion, a whole new side of the supermodel who wowed the largest audience in U.S. broadcast history when “Seduction” debuted in prime time last February 5.
But if it’s environmentally sexy you’re after, the 500e “Test Track” commercial may be more your (emissions-free) speed.
In the spot, a seemingly routine day of testing quickly goes off course – literally – with the crew rushing to rescue its test team. Thankfully, they’ve just been…distracted…by the only electric that turns you on.
Call us biased, but we think both commercials are pretty great. “Topless” captures all the passion and style of the Abarth tradition, while “Test Track” hits on the artful innovation that defines the FIAT 500e.
And since we can’t choose a favorite, we’re leaving it up to you.
Share your thoughts on both spots in the comments below. And if you haven’t already, head over to the “Call the Play” tab on our Facebook page to vote for your favorite.
Exercising your democratic right could WIN you a 2013 FIAT 500 and $15,000 to put towards the football “festa” you’ve always dreamed of.