New FIAT® Commercials: A Tale of the Tapes

on by FIAT USA

 

Last year “Seduction” – a short spot filmed to introduce the FIAT® 500 Abarth at the LA Auto Show – gained millions of views and wound up as one of the most talked-about commercials aired during football’s big game.

This year a new spot featuring the FIAT 500 Abarth Cabrio intends to keep the buzz going, with competition from another spot in which the FIAT 500e proves eco-responsibility and sensuality can coexist in a single vehicle.

Topless” shows both a whole new side of Abarth and, thanks to a sneaky scorpion, a whole new side of the supermodel who wowed the largest audience in U.S. broadcast history when “Seduction” debuted in prime time last February 5.

 

But if it’s environmentally sexy you’re after, the 500e “Test Track” commercial may be more your (emissions-free) speed.

In the spot, a seemingly routine day of testing quickly goes off course – literally – with the crew rushing to rescue its test team. Thankfully, they’ve just been…distracted…by the only electric that turns you on.

 

Call us biased, but we think both commercials are pretty great. “Topless” captures all the passion and style of the Abarth tradition, while “Test Track” hits on the artful innovation that defines the FIAT 500e.

And since we can’t choose a favorite, we’re leaving it up to you.

Share your thoughts on both spots in the comments below. And if you haven’t already, head over to the “Call the Play” tab on our Facebook page to vote for your favorite. 

Exercising your democratic right could WIN you a 2013 FIAT 500 and $15,000 to put towards the football “festa” you’ve always dreamed of.

 

  • http://www.facebook.com/zdbrennan91 Zach Brennan

    Topless is awesome

  • John Henry Evans

    “Topless” clearly links to the naughty scorpion Abarth Cabriolet. “Test Track,” though fabulous in answering the pervasive question of small cars ((chess) mating positions in tight spots), does not really grab onto an aspect unique to the 500e. I vote for “Topless.”

  • Mike Foy

    topless fits best to current commercials. Test track is kind of lame.

  • Dr. G

    Although the test of the ecar has a funny surprise, it is somewhat degrading of electric cars, which will raise the eye brows of the liberals. I vote for the scorpion who is pulling the bra to his cave for a private exploration.

  • Manny

    Topless Baby,Abarth Way To Go!!!

  • http://www.facebook.com/MarkADrake Mark Drake

    RACE TRACK: SURPRISE–SURPRISE WITH THE OPEN DOOR–THE IS NO AUTOPILOT ON AN ABARTH!
    TOPLESS: GREAT GEOGRAPHY THE SCORPION SCALED AND ONE AGAIN THE SURPRISE ENDING!

  • http://www.facebook.com/profile.php?id=722111412 Michelle Bacik

    Topless all the way

  • http://www.facebook.com/doolyhummer Michael Hensley

    topless is the way

  • Nancy LaRue

    Topless!!

  • tiffany

    test tract

  • Lonny Bartley

    Although I thought Test Track was okay in a quirky sort of way, I vote Topless. This seemed a bit more of what todays society tends to lean towards.

  • http://www.facebook.com/moogybaby1 Morgan Addy

    topless!

  • yanetxi

    Test Tract

  • TIMHONEAJR

    TEST TRACK IS A LITTLE MUCH, I WOULD STAY WITH TOPLESS. IT’S A PLAY ON WORDS AND NOT A MAKE-OUT SESSION, THAT REACHES TOO FAR.

  • baproesel2

    topless

  • http://www.facebook.com/davetracey.heftka Dave Tracey Heftka

    topless

  • mamun rikil
  • cecil

    I’d go topless. xD

  • Christina Smith

    I like the commercial with the scropio that makes off with her top

  • joyceetal

    I’ll pick Topless. Test Track is more than I can stand with all the slobbering! I can deal with black scorpion taking off with her top. One more thing…I think that someone should advise Fiat about what “crabs” means to us in the USA when combined with sexual antics, lol.

  • Larcan Lagotto

    going with topless

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© 2012 Chrysler Group LLC, FIAT, FIAT 500 POP, and ABARTH are registered trademarks used under license by Chrysler Group LLC.

Privacy Policy Copyright Contact Us www.fiatusa.com

© 2012 Chrysler Group LLC, FIAT, FIAT 500 POP, and ABARTH are registered trademarks used under license by Chrysler Group LLC.