Cars don’t typically ride the subway, but the FIAT 500 tarantellas to its own tamburo. With excitement building over the new FIAT of Chicago Studio, a celebratory L-train wrap has the 500 zooming through tunnels and across bridges, all while remaining perfectly still.
While FIAT studios in nearby Highland Park, Schaumburg and Tinley Park have served the Chicago area since 2011, FIAT of Chicago is the first downtown Chicago studio location.
The FIAT Street Team found that the L-train wrap is stirring fond memories of long-time brand fans and winning new enthusiasts, with most impressed by the 500’s Italian flair. Several Chicagoans also had praise for the 500’s great potential for quick and easy urban parking.
Have you been to the new downtown Chicago Studio? Have you seen the 500 cruising along the train tracks? If not, check out the embedded video to see what all the excitement’s about and share your impressions below.
If you’re not in Chicago, locate the Studio nearest to you.