WIN A TRIP TO THE AMALFI COAST - Your FIAT Boarding Pass

The FIAT 500 is a world traveler (as you can plainly see in our latest commercial). The iconic lines, definitive design and joy that comes from sitting behind the wheel has been felt and seen in numerous continents, countries and cities for more than 50 years. Now that the Cinquecento has made its way to American shores, we want you to have the chance to return to the place where the commercial was shot.

As a reader of FIAT Backstage, you now have the opportunity to win an exclusive vacation to the Amalfi Coast!

From now until the end of August, we’ll be putting your sleuthing skills to the test. With your passport in hand, the only thing you’ll have left to do is get your boarding pass. This is where we come in. In order to gain your boarding pass, twice a week we’ll send you on a hunt through FIAT Backstage blog posts in order to find FIVE hidden words. These five words will make up a secret phrase that will bring you one step closer to the grand prize. Sounds simple enough, right?

Here’s how it will work:

On the dates listed below, we’ll give you the first word in that day’s secret phrase.
This word will be a hyperlink to the blog post where your next secret word is hidden.
To identify the secret word, you’ll need to read through the post and find the next CAPITALIZED and hyperlinked word.
This word will take you to the blog post where the next word is hiding.
The process repeats itself until you have found all five of the hidden words for the day.
Be sure to keep track of your hidden words along the way, as you will need to unscramble the words to make up that day’s secret phrase.

We’ll be giving you a new secret phrase on the following dates:

Monday, August 6 : NOW CLOSED. ANSWER: The Italian Coast is calling.
Thursday, August 9: NOW CLOSED. ANSWER: Where style and speed meet.
Monday, August 13: NOW CLOSED. ANSWER: Italian design comes to America.
Thursday, August 16: NOW CLOSED. ANSWER: FIAT has come to party.
Monday, August 20: NOW CLOSED. ANSWER: Travel just got more exciting.
Thursday, August 23: NOW CLOSED. ANSWER: Made with passion and creativity.
Monday, August 27: NOW CLOSED. ANSWER: Hello New York, we’ve arrived!
Thursday, August 30: NOW CLOSED. ANSWER: Here comes the next wave.

Happy travels!

Pace212

Greetings all, I had the privilege of owning and driving an Abarth 850 OT. Rear deck propped open and all. It was a blast. Looking to driving a current one!! It should be a great ride.
Tcgcompliance

And when I find all the words I do what with them??
- Tesana
  
  SE È POSSIBILE NON VOLTO COME PER LAVORO QUESTO GIOCO, PENSO CHE NON SAREBBE IN GRADO DI TROVARE L’AEROPORTO SE SI VINCE.
  - ladydi6677
    
    some of us do not speak that language. Can you translate?
    - taif500
      
      if you can not figure how to play this game, then you most likely would not be able to find the airport if you won.
      - Carlcavitt
        
        That’s why I have a GPS.
      - taif500
        
        just doing the traslation.
      - luvmyfiat
        
        prego!
    - themaltese
      
      You might want to brush up on this language if you win ladydi, because it’s Italian (-;
- carlcavitt
  
  Ask Toni.
BJ Barrow

Hello everyone, gosh I would rather have a Fiat than the trip however, since August 31st is my birthday who knows perhaps I, will not have to wait until I graduate next year yes it is I who every time I see the commercial add on my page salivate on owning one tested a 500 red when they first came out loaded and gosh love it love it !!!!!!!
Ladydi6677

I can not find where to register.
- ladydi6677
  
  I think I found it. But it was above this comments area. Is this the correct spot?
Louspag

How does one win?
http://www.facebook.com/profile.php?id=100001630133547 Melissa Stark

Click on the first word (listed on this page) and then go to each page and find the next word, so on and so on. Once you have gone thru the whole thing to find the words (click on each word for a new page) it automatically takes you to the registration page to sign up and to enter the phrase using the found words.
- Carlcavitt
  
  I’m retired and I still don’t have the time for this crap.
  - http://www.facebook.com/people/Jonathan-H-Levy/600215201 Jonathan H. Levy
    
    Yes, it is a stinking commercial, screw this.
- Joeyandjeanie71@aol.com
  
  I got every word but it did not advance me to page to enter phrase
Saeedrasheed

Love the yellow.
Gotmothra

All this effort for a “chance to win” is not fun and way too complex to be a success. I liked the commercial a lot but this is just silly. I assure you an Italian didn’t come up with these contest rules.
- Waltfossett1
  
  I agree. For all of this,you should have a chance at winning the car!
- mattt1977
  
  Good less people will enter. I would not mind oing on a vacation. Don’t enter if you dont like it.
  - Carlcavitt
    
    And it’s not rigged?
Txjadman22

Redundant wow also insulted can’t believe you people wow…Really wow
Angeideb

CALLING.
Samuel Aryeh

Thank you for this great enlightenment.
Hallelshalom

I think this is really, really fun and am game for much more!
http://twitter.com/scmediagirl Social | Creative

Anyone else having trouble with the hyperlinks?
Brenda Nonamaker

Calling all FIAT 500′s front and center. I loved this commercial and how they handle on the windy roads there. They are so bright and shiny in different colors I would love to have one as mine has died. Need to have a car and how great it would be to sport around town in a FIAT 500. Hoping you would pick me to have one. Thanks.
Nanades1

I CAN’T FIND A REGISTRATION PAGE. CAN ANYBODY HELP ME OUT?
Carlcavitt

This is basically B.S. Every contest Fiat is throwing at us is NUTS.
Any one who understands this crap should win a car.
The more I waste my time trying to understand the instructions, the madder I get and the less chance I’m going to actually buy my Abarth.
Westmajors

It has been my dream to spend an holiday in Italy, I agree
Chuckod

Bunch of babies complaining about something that took me 5 minutes to complete. I can’t see how this is time intensive or complex. I do hope no one enters and the few of us who are not impatient or ADD will win!!!
- Chelseavicky119
  
  It’s simple. It took me no effort to find them.
- luvmyfiat
  
  Agreed! FIAT is NOT forcing anyone to enter. If you can not figure it out, great that will increase my chances of winning! I want a trip to Italy.
Ashleyjim1988

This is so easy! Why are people complaining and saying this is soo complex and shiz. Its pretty simple and took all of 5 minutes to complete. Now if all contest were this simple. Sigh. Now the contest for the abarth was hard and even I needed help with that.lol
http://www.facebook.com/profile.php?id=627541126 Anne Bussell

I thought is was a bit of fun. Hope the haters don’t enter so I have a better chance to win
http://www.facebook.com/keland.bunch Keland Bunch

Ill post you some pictures when we get back.Too lazy to work a computer your already on.Ive got Hawaii pictures i won that trip too.Las vegas was sweet you cant win if you dont play,good luck or not.
cacoanoir

I love this game! I just got my espresso lounge cabrio and love it! bacis!
Mark

at’s a nice!
Joeyandjeanie71@aol.com

What do you do with the “Secret Phrase”?
Megs

Ummm… Yeah. It took me two minutes and was kind of fun. Chuckod – maybe those of us who are more patient would enjoy the vacation more, too!
http://www.facebook.com/people/Scott-Wanamaker/1376460333 Scott Wanamaker

If this takes anybody more then 3 minutes you are an absolute moron.
TTD

TTD, it would be nice to enter this contest yet each time I try to submit, this page shuts down my IE9. Frustrating when you want to participate. And yes, I did try more than once, as well as on the 6th. Multiple shuts downs or as IE state, IE has stopped working. Any suggestions FIAT on how to submit the statement of the day?
geektastic2011

nice
http://www.facebook.com/david.simpson.7583 David Simpson

I’m surprised that I didn’t need an anagram for any of the words that make the phrase…. Maybe the later ones will be more challenging.
kb

this contest stinks
Fug

If you have three minutes, and internet connection, and a brain, this shouldn’t be difficult for you. If it is, you must be missing one of those three things.
Wolfgang von Manowski

..
Kenneth Barclay, Sr.

I know I’ll not win and I know the reason I’ll not enter either. I’m retired from Chrysler. Wonder how many were betting on a different reason/answer?
Aliji

I wish to join.
http://twitter.com/padre_bill padre bill

I hope you give this 100% Disabled American Veteran a free Fiat ?
Brenda Nonamaker

I just love the FIAT and looking forward to winning one. Thank you for giving me a chance.
caterina

hwo remembers what the first phrase was?
Heather

i would love to win as i always enter but i have never won anything and i think its time i win something…….
nd’ipp

Man, this was easy and kind of fun.
HomesickVIGirl

I’m in it to win it baby !!!
themaltese

Although I could do each one of these in a few minutes, I still read all the articles. So little and simple work for a payout that would make me VERY happy, as I am from Napoli (a short jump from Amalfi). Let’s see… a trip back home and all I have to do is read some articles and fill-in a few pass phrases? If this is too hard or too complex for some of you, fine, don’t play… but I got to ask… how in the world did you figure out how to get online in the first place? LOL
http://www.facebook.com/marc.grassley Marc Makoy Grassley

THE ITALIAN COAST IS CALLING
http://www.facebook.com/marc.grassley Marc Makoy Grassley

Italian design comes to America.
Murielarleneerinn

I have a 1975 Fiat Spider that I purchased new and enjoyed for years; do not have the heart to sell it. Also have a 1982 Alfa Romeo Spyder in my garage. I would give anything to find someone in the Sacramento, CA area to repair them. I USED TO use “Barber Shop”, but never again. My Fiat was a great car – and fun - glad to see them back in the U.S.
SFPaul

Can’t wait to win this! Bags are packed.
Editor

how do you register?
Reinaldohz

comes
Elaguilajz

Great
…!!!!!
Freedms

Help please. There doesn’t seem to be a new word on the second page after your click on COMES? Am I missing something?
http://www.facebook.com/paul.nowotny.1 Paul Nowotny

5 minutes maybe…got a moth couldn’t be italian…
Jannine

I like where this is going…lots of fun playing and learning more about my Fiat.
http://www.facebook.com/alan.terrio Alan Terrio

Yup…….this Fiat would fit me to a T….
http://profile.yahoo.com/LZE6K72JZBEZTLJJ4XB5OE3VOQ TF

What a stupid fucking game
http://twitter.com/TheElitist23 Vonzy Brown

I love Fiat
Aliciahatch

I’ve got all the words for the day, now how do I enter? Maybe it’s just not clear because I’m on mobile
YVONNEJ

LOVIN MY GUCCI!!!
Debbiepeluso

I just got my first e-mail. Do we have to have the phrases for the whole month for a chance to win? I’ve already missed three.
laptoprepairdata

Excellent Vacation
http://www.facebook.com/kevin.voisin Kevin M. Voisin

total time investment = 1 minute … whine somewhere else while we enjoy a trip to Italy! Go FIAT!
Celeucia

Mi Piace il Fiat!!! E benisimmo!!!
Sharpxia

Drive a Italian car in Italian street is my dream.
Joanne Ryles

I’ve been incommunicato (out of the country) so I’ve missed too much to enter……..but, WOW, would I love a Fiat and a trip to Italy!! Both are on my bucket list after just retiring (after 45 years of teaching high schoolers)!!!
momsellshomes

I’m so excited about the contest, but don’t know where to put my answer. Any help?
http://www.facebook.com/profile.php?id=707013276 Kristin Heffern

COME PARTY WITH FIAT!!!
Bellasunrise

Where do you enter the phrase?…
http://www.facebook.com/profile.php?id=100003065656899 Morgan-William Turner

I’ve got the phrase, how do I actually enter?
http://www.facebook.com/al.dearroyo Al DeArroyo

Would love one. Is Catrinel an option?
Caribbeanautoglass

I just got my Abarth 500,and many so call sports cars on the road are surprised by it’s speed and handling.Camaros,Mustangs,BMW 3 Series,Audis.They were a little rattled to see a little Fiat running so fast.This is an awesome car,and I have not put on my ECU upgrade from Magnetti Marelli yet.
Bluocchi

Party, ti amo il mio Abarth!
http://www.facebook.com/profile.php?id=1459922802 Terri Lockhart

Do I have to read all the comments/ I’m a bit confused but would love to enter~!! GLE1~!
Gianfranco

FIAT 5CENTO VOLTE MEGLIO DI OGNI ALTRA MARCA. FIAT 5HUNDRED TIME BETTER THEN ANY OTHER CAR MANUFACTURER
Rdbianchi

Fiat has come to Party
Rboysel

Fiat has come to party
Angeideb

PARTY
sodwn2earth

Am I supposed to enter the phrase here? It’s not specified where. ”FIAT has come to party”
http://www.facebook.com/meredith.peters.94 Meredith Peters

What do you do with your phrase once you figure it out? Is there someplace,a form,to enter it andenter the contest?
Vbarana

This was fun and informative!
http://www.facebook.com/profile.php?id=100001623383239 Michael Smith

Great contest, lots to veiw and enjoy. The Amalfi Coast is my dream bucket list item !
beverly annon

The trip sounds fantastic, & I sure would like to drive the itailian coastal highways in a fiat. What an experience!
beverly annon

I would love to travel the italian coastal highways in a new fiat &meet some of the wonderful people in italy.
Debra Smeenge

nice
Patrick

Love my FIAT!
Laatzen73

What if you miss a day?
http://www.facebook.com/profile.php?id=100002097675416 Robert Cummings

FIAT HAS COME TO PARTY
http://www.facebook.com/marc.grassley Marc Makoy Grassley

FIAT PARTY HAS TO COME
Floridaze1

Mi Fiat Sport e il piu bella macchina nel mondo.
Not as old as I feel!

You make the turns at a briski pace and you feel it in the seat of your pants, just like flying!
Mary Genovese Capaccio

FIAT has to come party!
FRAG

Really? Complex? Does anyone remember trying to figure out the clues to win the 500 Abarth a few months ago? Now THAT was time consuming (for some of the clues), they didn’t even tell you where to look most of the time
Marcela

How do you enter?? once you find the words, then what?????
- Marcela
  
  Ughh duh, never mind! lol, they should say that you get to enter the phrase for a chance to win!!
Michelle

I think where the place of Island of Capri, Italy to NYC….
Papa Bear-18

Awww, c’mon. It isn’t that hard or time consuming. Lighten up, people. Just go with it or don’t. Proud owner of a rosso 500 Sport. Modified a bit. About my FIAT, all I can say is:
Che bella macchina!!!
Ladybug

Love the game and Love FIAT
http://www.facebook.com/thelovelyann TheLovely Ann

Fiat has come to party
nguyen

well it takes long time for they to ship my car part from Italy, i have to spend $800 out of my pocket for a old rental car.
http://www.facebook.com/matthew.pritchett.0065 Matthew Pritchett

WHERE FIAT HAS COME TO PARTY
Caroline Couto Ortiz

I don’t care how difficult some of you think it is but for Amalfi Coast vacation I will do my best to win. Piu grande cosi !!!
Caroline Couto Ortiz

I will love to go back to ITALY. I did not have the time to visit the gorgeous coast of Amalfi.
Vorrei qualcosa per va dinuovo.♡
Ninth

This took literally a minute at max, its not hard to read through and find capitalized and underlined words that are IN COLOR…..you people have bad eyesight
FIAT in Iowa

I agree, it’s really simple, spend as much time as you want reading the information or click tot the end, probably took less than 5 minutes to complete!
Beverly Marcum

Given: Life is a ride. Come to Life’s party. Ride a Fiat
http://www.facebook.com/jimmiemach1 James McLeaster

Good for you guys who are savy to this promotion. I as a geezer do not have the time or patients for this, plus I don’t blog. I worked for Olivetti for 20 years, so I will relinquis my time and lack of effort to youse guys who deserve it more than me.. Have fun and be safe. This should be a trip you will never forget. Good Luck!
http://www.facebook.com/jimmiemach1 James McLeaster

OH I forgot. Loved my 1974 Fiat Spyder convert. What a fun car to drive. I was red and satified my mid life crisis!
http://www.facebook.com/jimmiemach1 James McLeaster

OK this will be my last post. I hear the cheers going up. So far all the Fiat contests have been way to complicated for old dummies like me. I am sure now that these marketing efforts ain’t for those of us who are long in tooth.. I do know this however If I ever get the chance to own a Scorpian I will race with the best of you.
http://www.facebook.com/womenveterans Susan Avila-Smith

Party
Nancy

I don’t get this contest. I have a master’s degree and find this difficult to follow.
- Nancy
  
  Changed my mind. I got it.
http://www.facebook.com/nancy.l.horton Nancy L Horton

Fiat has come to party :^)
sandra rafolskui

Holy Moly was a fantastic car………would love to own one.
Jamie Ferrari

Love this website. Love the FIAT. A red one please.
Brenda

Only intelligent people can figure this contest out is the way I see it.
http://www.facebook.com/people/Susan-Ramie/100000033320662 Susan Ramie

Travel just got more exciting.
http://www.facebook.com/GerriArthurBarnett Gerri Arthur Barnett

Ive goyt the phrase …registered now the Enter the phrase section is blank….
littleluigi

I did not receive the first three quizzes —– so sad !!
CIAO

EXCITING! My Birthday Present to myself = ABARTH!
ALEX HENJEWELE

I like I cold be one of the winner. I like and love fiat
PAUL

I WISH TO JOIN PAUL FROM GHANA.
Patricia Wasel

EXCITING
Mark Notarian

I love the 500 ABARTH but still remember fondly driving my 78 124 when is FIAT going to make and import an update of the BARCHETTA to the USA?
Scott Stellmon

I can smell the coast already…
db

This new Fiat MADE me happy!
CAROLYN

OMG ===WHAT A GREAT CAR, STYLE AND CLASS ALL IN ONE.
afeez aribidesi

i wish traveling to italy to see cavani
http://www.facebook.com/people/Vincent-A-Michael/1042615198 Vincent A Michael

Awesome Car Fiat
http://twitter.com/Candypo Candy Olivares

We’ve Only Just Begun??
http://twitter.com/Candypo Candy Olivares

We’ve Arrived
http://www.facebook.com/maria.dibono Maria Dibono

wish i had the fiat 500… it will bring back memory’s . when i 1st been in one wen i was 9 , was in italy visiting my grandparents …WE’VE
http://twitter.com/klrocks klrocks

CAN NOT WAIT TO WIN!!!!!
Emmy

Too late. Next time.
http://www.facebook.com/maria.dibono Maria Dibono

NEW YORK WAVE BACK …..HELLO
db

You are the WAVE of the future, today!
http://www.facebook.com/christenb41 Christen Branca

i love my lil yellow fiat! (-; fiat rocks!!! (-;
http://www.facebook.com/Starjna Esther Riggs

Done and Ready….
DM

Can’t wait to hear who’s won (hope it’s me!)
http://www.facebook.com/Elizabeth.Barina.Holmes Elizabeth Holmes

I entered from the first day it was easy peasy and I hope I win the trip to Italy since I have never been anywhere except for a few US states. And with working from paycheck to paycheck its hard to ever save any money just to take a small road trip as well being a widow with a 9 year old son I hardly have any time to myself…
https://twitter.com/#!/MikeSlickster Mike Slickster

Tell me I won
http://twitter.com/Vaidas4444 Vanessa Martinez

WHEN DO YOU annouce the winner =)
Hugo Rodriguez

So now what??? I’ve respond all the questions!
http://twitter.com/betsynancy Betsynancy

I am now much too late, per tardi !
SFPaul

So…..did I win?
Carrie Tanner

Did they announce a winner somewhere?
http://www.facebook.com/VAIDAS4444 Vanessa Martinez

when is the winner annouced?
Brian Kissel

When do we hear about winners?
- zevadd
  
  Yea! Who are the winners??!!
I heart FIAT

So sad I missed this!
Julius Andriusis

I am curious to find if I won the trip to Italy? I am all ready to go, my bags are packed, just waiting for my 2 tickets for airplane! Com’on Fiat, I want to visit your home country, taste some good wine with pasta, see some mountains and hear some Italian jokes! Do not make me wait too long!
suzi2007

Wow!! Some pretty harsh comments for a give-a-way! If you can’t figure this one out, you have a serious learning problem.
ncbronte

I have yet to see a winner announced in any of these contests.
http://www.facebook.com/julie.francis.1460 Julie Francis

Who Won?????? Why has it not been posted????
SFPaul

I bought into the FIAT thing here and started to follow but you won’t even post up who won this so I’m out. You lost what you were trying to have…followers.
SFPaul