Trends come and go, but giving back is always in style. That’s why FIAT USA proudly donated a new FIAT 500 for auction this October, as a follow up to “Fashion’s Night Out” this Sept. 6. Set for Nine West’s flagship store in New York’s Rockefeller Center, the event’s proceeds will benefit The Council of Fashion Designers of America’s (CFDA) Fashion Targets Breast Cancer (FTBC) campaign.
Popular TV personalities and fashion models will be on hand for the fun, interactive event, with real time updates available on Twitter via Nine West’s #RunwayRelief hashtag. Other vehicles, including the 500c and 500 Abarth will be on display outside Nine West, where fashionistas can upload their “Shoe Confession” – a story of an important moment in their lives and the favorite shoes which carried them to it.
FIAT will also provide a fleet of shuttles for VIPs during Fashion’s Night Out and for models participating in fittings and shows throughout New York’s week of fashion, concluding Sept.13.
Now in its fourth year, Fashion’s Night Out draws the fashion industry’s biggest names to celebrations at retail outlets in 18 different countries. Last year, more than 4,500 events were held in the U.S. alone, with celebrities, designers and models coming out to support the fashion industry and their favorite charities.
For more information on supporting the Fashion Targets Breast Cancer campaign, visit Nine West online. Consumers can also donate $1 when completing any purchase at Nine West retail locations nationwide, now through Oct. 31.
Be sure to check FIAT Backstage after Fashion’s Night Out. We’re going behind the scenes and will have a lot more to share.