The number 500 is one that we hold in high regard around here, so you can imagine how excited we were to reach 500
,000 fans on our FIAT USA Facebook page
. We had cinquecentomila
reasons to celebrate, and we wanted to do something big to show our appreciation. How big? We decided to give fans of the page the opportunity to win a brand-new FIAT 500 vehicle (10 winners!), plus $500 toward the purchase of a new FIAT 500 for the first 500,000 eligible fans.
On our Facebook page, we hosted the first portion of the “Spin to Win” contest that would end with 10 lucky fans driving down the road in their own brand-new Cinquecento. Once signed in, players were able to spin our gaming machine to receive their unique code. Then the fun really began. Code in hand, our fans went to their local FIAT Studio and entered their code to see if they were a lucky winner!
Who drove off in a new FIAT 500? You can see photos of our 500,000 Celebration winners
on the FIAT USA Facebook page.
Be sure to become a fan on Facebook
and keep an eye out for more exciting programs in the future as we build towards one million Facebook fans (or 500,000 fans times two, as we like to think of it)!