Customization is more than a hobby, it’s an obsession.
What better place to indulge that obsession than at one of the world’s largest automotive specialty trade events?
Building on our debut in 2011, 2012 was also a big year for FIAT® brand at the SEMA Show. We ramped up to the event by inviting our fans to tell us about their love for customization, and then invited one lucky fan to come to the SEMA Show. There, they got the full SEMA experience, complete with a meet and greet with some of the customizers who modified FIAT 500 vehicles for the show.
Check out behind-the-scenes photos of FIAT brand's preparation for SEMA.
Modified vehicle is a show vehicle only, and is not street legal. All modifications to the vehicle were made by a third party with non-Engineered/Validated Chrysler Group LLC parts (which voids the warranty and may adversely impact performance and safety.)
Watch as customizers confess their obsession and talk about modifying FIAT 500 vehicles.
Check out FIAT at the SEMA Show with videos from our Livestream.©2013 Chrysler Group LLC. All Rights Reserved. FIAT, ABARTH and the scorpion design are registered trademarks used under license by Chrysler Group LLC.