Just like the FIAT® 500 Abarth Cabrio, the annual ESPN the Magazine Body Issue is made from pure muscle. First appearing in 2009, this yearly feature has become a tradition for fans. Not only do readers get an inside look into the minds of some of their favorite athletes, but they also get a glimpse of the battle-toned bodies beneath their uniforms. Think of it as a peek under the hood.
This year, the “Bodies We Want” section is getting the Abarth treatment. With the help of photographer RJ Muna and body artist Craig Tracy, the concept came to life over a five-day photo shoot in San Francisco. “It’s going to be one of those ads that is going to be a double, triple, quadruple take. They’re going to look at it three or four times,” Muna told us during the shoot. In these photos, the natural beauty of the athletic form is used to highlight the sleek and powerful lines of the Abarth Cabrio. Many who see them for the first time may not realize that what they are looking at is actually a collection of human beings forming a well-known silhouette.
Everyone on set agreed, the amount of work that went into bringing this concept into reality was a massive undertaking for all involved. “The process involved in this was many days of preparation, pre-organizing the poses and mapping everything that would eventually become real,” noted Tracy. “Then we worked really long days to make them happen.”
Casey Hurbis, Head of Communications, FIAT Brand North America, was on set for all five days, and was quick to point out the impressive number of talented individuals it took to make this concept a reality. “We worked with local circus performers, artists, contortionists and an amazing collective group of women who wanted to be a part of this special project.” This group of performers also shared the vision of the team, which was to pull off this visual without the aid of post-production software and editing tricks.
Muna was clear: “I don’t think we ever considered it…It was always a point of doing it real. Why would you do it any other way?”
We are happy to give our fans an exclusive behind-the-scenes look at the creation of the amazing, body-bending promotion featured in the 2013 ESPN the Magazine’s Body Issue “Bodies We Want” section.