SEMA 2011: Looking Back and Looking Ahead

on by FIAT USA

Self-expression is in the DNA of the FIAT 500. Maybe that’s why the Cinquecento and vehicle customizers get along so well. The personalities of the car and the customizer meet in the middle, and a truly unique creation is the end result. No place was this more apparent than at last year’s SEMA Show in Las Vegas. As you would imagine, the FIAT 500 became one of the favorite canvases during the 2011 SEMA Show. It seemed that everywhere we looked, we saw a new take on the Italian classic. From snowboard racks to custom paint to enhanced front fasciae, the imaginations of these customizers knew no bounds.

  Not to be outdone, our FIAT USA Facebook fans also tried their hand at customizing the FIAT 500. Leading up to the show, we held a contest on our Facebook page asking fans to submit their ideas for what they would do to make the Cinquecento the perfect match for their personality. While many entered, three got the chance to see their designs come to life as vehicle wraps, live at the show!  

  This year, we have a few tricks up our sleeve and can’t wait to show you what different personalities of the FIAT 500 will shine through. Be sure to check out some of the sneak peak videos featured on our Confessions of a Customizer page to get ready.   If you can’t make it to this year’s SEMA Show, don’t worry! We’ll have Livestream programming direct from the show floor, right here on FIAT Backstage.

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© 2012 FCA US LLC, FIAT, FIAT 500 POP, and ABARTH are registered trademarks used under license by FCA US LLC.

Privacy Policy Copyright Contact Us www.fiatusa.com

© 2012 Chrysler Group LLC, FIAT, FIAT 500 POP, and ABARTH are registered trademarks used under license by Chrysler Group LLC.