This month, international racing hits Texas, and the FIAT Street Teams are getting in on the excitement. If you’ll be in Austin for the big race, make sure to track us down for your chance to win a $500 gift card, concert tickets, or some awesome FIAT USA swag. See what we did there?
Playing along is easy.
From November 16–18, there will be 12 different FIAT 500s in downtown Austin, each with a QR code for you to scan with your smartphone. 10 of these special vehicles will be on the move (which you can track in real-time with this tool, which will be live when the event starts) and the other two can be found at FIAT of Austin, and the FIAT Booth on the corner of 4th Street and Congress. After scanning, you’ll register to receive an instant scratch-off ticket on your smart phone. Now, the only thing left to do is to scratch and see if you’re a winner!
If you’re a lucky winner, you’ll receive an email to claim your prize at the FIAT Booth on the corner of 4th Street and Congress. The QR codes will be all around, so keep your eyes peeled no matter where in Austin you find yourself.
You’re welcome to scan every code, meaning you’ve got 12 chances to win.
Of course, there are non-FIAT reasons to join in the fun. Races of this magnitude are amongst the most prestigious international automotive events in the world, held since 1950.
This year’s race is the first since 2007 and marks the series’ highly anticipated return to the United States at its brand-new, purpose-built facility. We couldn’t be more excited to see a bit of Italian influence roaring at high speeds and taking the turns on American soil.
So, if you’re a native Austinite, or plan on swinging through for the big race, make sure to check this real time map (map will be live during the event) so you know exactly where to find us. Or, if you’re just really excited for the return of racing to Austin, or people winning free things, express yourself in the comments below.