Our fleet of FIAT® 500 personal watercrafts
took cruise control to a new level when they recently ushered the luxurious Italian cruise ship MSC Divina into PortMiami.
The cruise ship set sail on its maiden voyage from Venice, Italy. During the voyage, a fabulous Rosso Brillante (metallic red) FIAT 500 was loaded onto the ship to accompany the MSC Divina across the Atlantic Ocean. After 18 nights of gliding across the pond, the MSC Divina arrived on U.S. shores on Tuesday, November 19, escorted by a fleet of FIAT 500 personal watercrafts.
Traveling in style has always been at the heart of the FIAT brand, and the MSC Divina struck us as a perfect opportunity to create a new modern travel statement.
“Like MSC Divina today, the FIAT brand made a trip from Italy to America two years ago to bring Italian style, European technology and great value into this market,” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC, and Head of FIAT Brand Worldwide. “We have been welcomed by the American customers, and, as we expand our portfolio, we will continue to offer them vehicles that are unique and that celebrate their individuality in true Italian style.”
MSC Divina features something for everyone including its ultra-luxurious MSC Yacht Club; a private enclave of the ship that features 69 suites, 24-hour concierge and butler service and complimentary select wines and spirits.
Now that’s what we call la dolce vita
(the good life)!
Have you spotted our aquatic FIAT 500 family? Share your photos with us on Instagram
using the hashtag #FIATATSEA.