FIAT® Backstage: iHeartRadio Ultimate Pool Party

on by FIAT USA

  ihr1

Already one of the world’s top beach cities, Miami doesn't need an excuse to get wet and wild, but if it did, then the iHeartRadio Ultimate Pool Party would be the perfect excuse.

We suited up and headed to Miami for this year’s Ultimate Pool Party, and are putting you at the center of it all as FIAT® Backstage dives into the buzzing energy of the weekend’s events.

The excitement began upon arriving at the iconic Fontainebleau Hotel in Miami Beach, Florida. The hotel, a mainstay of glimmering jet-setters, served as the ideal location to host the weekend’s festivities, which included a roster of poolside events and a pop-tastic musical lineup loaded with superstars and their megahits. As Miami is an international playground, the event brought in partygoers from all over the world. We felt right at home.

ihr3

iHeartRadio’s on-air promotion and sweepstakes lasted for six weeks on 120 Top 40 radio stations across the country and sent over 300 winners (plus guests) to the party of the summer. Anticipation was at an all-time high on Friday as guests began arriving at the hotel.

ihr2

iHeartRadio’s Ultimate Pool Party grand prize winner, Natalie Bergen, had a weekend to remember starting from the moment her private party plane landed in Miami. To continue in the spirit of stylish transportation, we greeted Natalie and her three friends on Fontainebleau’s private launch pad with her brand new FIAT 500 Cabrio.

ihr4

During our exclusive welcome party Friday night, those iHeartRadio winners from around the country joined together to get the party started alongside Miami’s hottest DJs, who delivered high-impact sets for the audience.

ihr6

Despite a gloomy weather forecast, we awoke on Saturday to a gorgeous morning in Miami Beach. The sun was shining and the weatherman was wrong—no rain. To start the day with a splash, our favorite mermaids flipped their fins at the Sexy People Island cabana, taking photos with guests alongside the 2013 FIAT 500 Abarth Cabrio. 436

ihr8

The pool was host to a parade of eye candy that fueled the party vibe, as today’s biggest stars took to the stage to entertain the wet crowd. ihr10 As the pool party rolled on, a fleet of FIAT watercrafts glided along the entire coast of Miami Beach and laced through the canals, creating a wave of buzz along the white sandy beaches. People busy in their offices and homes were drawn to their windows and balconies to get a glimpse of this extraordinary sight. ihr11 The watercrafts first made their debut in the music video for Sexy People – The FIAT song. This distinctive concept was the brainchild of a skilled team of designers who gutted the vehicles and then secured the frames on top of personal watercrafts. ihr13 The sun may have gone down at night, but it got hotter when a lineup filled to the brim with some of the biggest names in music, including a special hometown favorite, took to the main stage. The Fontainebleau was aglow as guests captured the night’s most defining moments on their smartphones. Artists delivered set lists that spotlighted their biggest hits, invigorating the electric audience. ihr12 Did you attend the iHeartRadio Ultimate Pool Party? What were your personal highlights? Share with us in the comments below.

Privacy Policy Copyright Contact Us www.fiatusa.com

© 2012 FCA US LLC, FIAT, FIAT 500 POP, and ABARTH are registered trademarks used under license by FCA US LLC.

Privacy Policy Copyright Contact Us www.fiatusa.com

© 2012 Chrysler Group LLC, FIAT, FIAT 500 POP, and ABARTH are registered trademarks used under license by Chrysler Group LLC.